About Me
Fueling Digital Success, One Strategy at a Time
I’m Alessandra, currently working as a Lead Digital Media Strategist at a Media Buying Agency. I hold a B.B.A in Digital Marketing from St. Mary’s University and further fortified by a Digital Marketing Professional Certification from U.T. Austin.
Having primarily worked in agency and startup settings, I’ve had the opportunity to engage in social media management, digital media buying, copywriting, and developing holistic digital marketing strategies. My passion lies in marketing, where I’m driven by its impact on not just brands, but people. I continuously seek to learn and evolve in the ever changing field.
Let’s Connect!
Values
Embrace innovation, drive digital excellence.
Transperancy
Emphasizing clarity and openness, fostering a relationship built on trust and collaboration.
Efficiency
Relying on data-driven insights and agile methodologies, respecting deadlines and optimizing resources.
Creativity
Innovation fueled creation of captivating content and strategies. Crafting of engaging brand experiences.
"People don't buy what you do; they buy why you do it."
Skill Set
Customized Digital Solutions, Amplifying Brands
Social Media
Conducting comprehensive media audits and analyses to inform strategy development aligned with brands' objectives. Creation of tailored content calendars and in-depth reporting for continuous performance evaluations.
Content Marketing
Strategic SEO optimization of website content, encompassing recommendations for internal linking structures and site copy enhancements. Development of a multimedia content strategies, spanning blogs, newsletters, and emails.
Media Buying
Crafting paid media strategies aligned with client goals across paid social, PPC, and programmatic platforms. Expert budget management and the crafting of impactful campaigns that drive results.
